Case Studies of Digital Marketing to Achieve Growth

The Association of Industrial Laser Users (AILU) is a non-profit organisation which represents the industrial laser processing community. AILU hosts conference and workshop events as well as producing a quarterly magazine (The Laser User) and monthly email newsletter with relevant up-to-date community news. AILU assists over 300 members with strategy, dissemination of knowledge, networking and recruitment.   

Anode Marketing provides the resources to fulfil the mission of AILU under a Secretarial Contract.  AILU has no direct staff, and Anode Marketing employees enable the Association to function.



ACSYS Lasertechnik UK is part of the German laser systems supplier ACSYS Lasertechnik GmbH, a leading provider of laser material processing systems.  ACSYS UK offers local support for the UK market.  Based in Bromsgrove, ACSYS UK offers sales support, software, training and after-sales for the UK and Ireland.

Services provided include: Press Releases, Google Ads Management & Social Media Management

XL Precision Technologies specialises in the manufacture of precision micro-components, complex tubular components and sub-assemblies for the medical device industry.

Services provided include: Magazine Press Releases, Social Media Management & On-site Photography of Machines and Components


Micrometric Ltd is a European leader in the use of lasers and conventional machinery for the subcontract manufacture of fine parts and precision sub-assemblies from prototype through to volume production.

Services provided include: Magazine Press Releases, Social Media Management, Website Content, On-site Photography/Video shoots and Google Ads Management 




Midtherm Laser, based in the West Midlands are a laser materials processing company primarily offering CNC laser cutting and CNC folding of metals.

Services provided include: Website Design & SEO and Social Media training

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