The Importance of Page Titles in SEO
A client with a domestic cleaning business offering Regular Cleaning, One-off Deep Cleaning and End-of-Tenancy cleaning for landlords was looking to improve the SEO performance of her site on Google. My initial advice included stressing how important the URL and business name are - you have the opportunity to use keywords in both, so why not?
Once you have built your site, for example in WordPress, you can modify the page titles to make sure they include the keywords you want to be found for. Remember the competition is fierce, if you are in a competitive local market - so don't expect to be on Page 1 for every 2-word search string relevant to your business.
If there is one thing you can change today to improve your SEO, start with Page Titles!